Mobile messaging is a growing element of the overall mobile experience. More users than ever are engaging with mobile messaging apps, like Facebook Messenger, WhatsApp, Kik, and others. eMarketer predicts that roughly 45% of the U.S. population will use mobile messaging in 2017.
Many brands are taking advantage of the rise of mobile messaging by investing in chatbot technology. Chatbots are programs that use artificial intelligence to interact conversationally with humans, and their potential to revolutionize customer experience is tremendous. Chatbots are set to become more and more popular in the years to come — 68% of B2C marketers in the U.S. say chatbots will have a significant or very significant role in the next five years.
With the continued growth of mobile app messaging among mobile users, we can expect chatbots to become more mainstream this coming year.