In the past it might not have been conceivable to imagine that in 2017 so many of us would have grown totally comfortable using our mobile phones to consume video content, but the reality is that in 2017 mobile video has made impressive inroads with smartphone users.
In 2017 just over 60% of mobile phone users and a total of nearly 50% of the U.S. population will be watching video content on their phones:
The trend toward mobile video is even more stark when considering younger demographics. A survey of 18-20 year olds found that they were more likely to use mobile phones to consume video than they were to use television or desktop to do so:
For marketers this mobile video growth trend indicates:
- The significant size of the opportunity for creating content that will appeal to those engaged video audiences.
- The necessity of investing in the mobile video channel in order to be able to effectively speak to these audiences and to compete rigorously with other brands in similar industries or verticals.