WeChat official accounts fall into subscription accounts and service accounts.
Subscription accounts provide a new information propagation means for media and individuals to build up better communication and management with readers.
Intended audience: individuals, media, enterprises, government, or other organizations.
Service accounts provide more powerful business service and user management capabilities for enterprises and organizations, to help enterprises quickly implement a brand-new official account service platform.
Intended audience: media, enterprises, government, or other organizations.