Our strategy services provide customized, digital solutions to turn you into an industry leader
Strategy & Consulting Services
We build foundations to successfully launch brands into the digital space
We provide a detailed analysis to inform digital growth for your business in China.
We provide new and existing businesses with refreshed, custom strategies for telling unique brand stories.
Information Architecture & User Experience
Our UX experts provide detailed blueprints for high-performance websites. Improve usability with an intuitive layout.
Content Strategy & Copywriting
Unify your brand messaging and engage your audience across all media with content strategy and copywriting.
Unlock your opportunities in the largest online market in the world
Million Internet Users
Million Mobile Internet Users
Million Online Shoppers
Social Media Penetration
*According to the 40th China Statistical Report on Internet Development from CNNIC, July 2017
How we help you growing a brand in China
Drive Qualified Traffic
Our digital marketing services are tailored to send targeted traffic to your Chinese website & mobile app to generate qualified leads and grow your business.
The first step to growing a brand online in China is to drive qualified leads to your Chinese website or mobile app. Having a user-friendly experience is an important part of any successful business strategy, but generating relevant traffic is essential to having a strong conversion rate. As a Chinese full-service digital agency, Benglang provides a strategic approach to driving qualified traffic. Through various coordinated marketing campaigns we integrate search engine optimization (SEO), pay per click (PPC), WeChat marketing, targeted display advertising and social media campaigns. This allows clientele to be targeted locally, nationally, or globally to fit your brand’s needs.
Convert Visitors into Leads & Customers
Our website design, mobile app development, creative design, and digital marketing services deliver results and convert visitors into customers.
Converting incoming traffic into a lead or a sale is the second step. A conversion can be defined as any measurement that engages a user with your brand. This includes everything from a purchased item, a requested quote, or a scheduled appointment. Our team takes the time to identify your brand’s position in the market by conducting a thorough competitive analysis. We use that information to design a conversion funnel that encourages your website’s visitors to ultimately become customers. Our web designers specialize in creating layouts with better usability, stronger content, and compelling calls to action that are proven to increase customer engagement and acquisition rates.
Generate Brand Loyalty & Repeat Business
From WeChat marketing & retargeting, to content marketing solutions, we bring back visitors to your website or mobile app to increase brand loyalty and lifetime customer value.
The third and final step is to continuously bring visitors and customers back. Generating recurring traffic is a key element in building a trusted relationship with your audience. In most industries, less than 2% of first time visitors convert, while returning visitors convert at an average of 6%, reinforcing the importance of maintaining the interest of your users. Building brand loyalty with your audience helps to establish a repeat revenue model that requires less effort than acquiring new business leads. Our website design and digital marketing services create a stickiness factor that keeps users coming back to your website after their initial visit. These services initiate trust in your brand by using remarketing tools that re-engage customers who are already familiar with your business.